(SEO) is a powerful web marketing technique use to rank your website higher than millions of other websites in response to a search query and get traffic from search engines. It helps you list your website ahead from your competitors in organic listings for the same search term.
90% of search engine users tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of SEO.
We at iPlains get your website on the first page of all major search engines like Google, Yahoo and Bing. Higher the rank, more traffic it generates, fair chances of conversions. We help you get better ROI by choosing the right search term that better describes your brand. 63% of the traffic that comes to your website got potential of conversion. You can and should optimize more than one page of your website for the search engines; it's not something you do on just one page and skip doing on the rest of the site.
You can optimize your home page for your single most important keyword phrase and other pages for different key word phrases. If you sell different products on different pages, each page can be optimized for that particular product. Search engines are text-driven and are far from intelligent creatures that can feel the beauty of a design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about.
Search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, retrieving and ranking. Crawling is performed by a piece of software, called a crawler or a spider. Spiders follow links from one page to another and index everything they find on their way. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the same search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string. All search engines has their own algorithms to calculate relevancy along with other factors like keyword density, in-out links or Meta tags. That is why different search engines give different search results pages for the same search string.
- Thorough SEO Consultation Services
- Full advanced keyword research
- Optimization of any number of pages (titles, tags, content)
- Internal linking optimization
- Taxonomy creation and analysis
- URL structure analysis
- HTML site map creation if needed
- Google XML site map creation and submission
- Load time check
- Code check and validation
- DMOZ.org submission
- Custom Article Media Distribution campaign
- Custom Social Bookmark campaign
- Custom One way links from quality relevant websites based on custom needs and competitive research
- Extended and Advanced SEO Methodologies
- Custom Rank Reports and Trends
- Ongoing maintenance and support